Many software developers have turned to the free trial business model to market their enterprise software – simply put, offer free software for a timed period and hope the end user performs a thorough evaluation and sees enough value to warrant a purchase of the software after the trial expires.
Aside from the widespread attention and hype surrounding the prolific growth expectations of the Internet of Things (IoT), industry focus has been on potential (IoT) device vulnerabilities and cybersecurity.
Faced with an increasingly complicated network environment, made only more complex by the addition of virtualization, cloud services and bring your own devices (BYOD), many of your customers are also struggling to keep track of their software assets, contracts, and entitlements.
When describing software protection dongles in a 2007 article appearing in PC Magazine, John C. Dvorak, a well-respected (but self-described curmudgeon) and award winning columnist said, “The dongle was a mostly failed copy-protection device that came into existence in the 1980s. It was also a point of controversy…”