Maximum Revenues With Software Monetization
2012-11-13 Terry Gaul
We’ve been hearing the term "software monetization" bandied about. What does it mean?
We define software monetization as the capability to effectively maximize your software revenue by meeting marketing demands. No doubt you’re thinking, “Great, but what does that mean for me?”
In a manner of speaking it is giving the people what they want. In today’s difficult economy the license models of yesteryear no longer work.
End users no longer want to be roped into buying a big application with a perpetual license and big price tag that gets delivered in a Big Box that contains a CD. In today's environment customers want to buy what they want, when they want it. How you package your software for revenue generation will determine how you compete in the 21st century.
Software consumers demand instant gratification with their buying experience and expect some of the following things:
- Applications delivered electronically
- "Try before they buy"
- The ability to buy a particular bundle, suite or set of features
- The ability to add features on-demand
- License features for only as long as needed via subscription or rental methods
- Sharing features or functions over a network with floating licenses
- Moving licenses from office to office or factory to factory
The most successful ISVs in today’s marketplace are working to provide this flexibility in order to meet these market demands. While this is a complex issue to resolve, the key is to make the whole process seem easy to the end user.
The end user wants the experience to be simple and intuitive - from placing the order to installing, implementing, and utilizing - it needs to be smooth and painless. In order to meet these goals you need to have the right license management solution in place. We think CodeMeter is the right solution as it gives you the flexibility to deliver your software in a way that will maximize revenues and fulfill your software monetization strategy.
You spend a lot of time and money to develop your applications --now maximize profits from your sales model by meeting your customers’ needs.
Vice President Sales USA
Terry Gaul is a sales and business development professional with extensive experience in the software and technology sectors. He has been involved with software protection and licensing technologies for more than 20 years and currently serves as Vice President of Sales at Wibu-Systems USA. When he is not helping customers with software licensing, Terry typically can be found coaching his daughters' soccer teams or camping with his family on the Maine coast.