Many software developers have turned to the free trial business model to market their enterprise software – simply put, offer free software for a timed period and hope the end user performs a thorough evaluation and sees enough value to warrant a purchase of the software after the trial expires.
A recent report released by the Economist Intelligence Unit entitled Long-term Macroeconomic Forecasts: Key trends to 2050 highlighted some of the emerging economic issues expected to shape global business in the coming decades.
Attackers — in ever greater numbers and with increasing sophistication — see, in the growing promise of our tech-connected world, opportunities to steal or cause major disruption or destruction by exploiting vulnerabilities.
Former U.S. Vice President Dick Cheney acknowledged that he once feared that terrorists could use the electrical device that had been implanted near his heart to kill him and had his doctor disable its wireless function.
Faced with an increasingly complicated network environment, made only more complex by the addition of virtualization, cloud services and bring your own devices (BYOD), many of your customers are also struggling to keep track of their software assets, contracts, and entitlements.
Adobe may have raised some eyebrows last year when they announced they were moving their packaged Creative Suite PC software to the cloud, but most industry analysts predicted this day was coming – it was just a matter of how soon.
When describing software protection dongles in a 2007 article appearing in PC Magazine, John C. Dvorak, a well-respected (but self-described curmudgeon) and award winning columnist said, “The dongle was a mostly failed copy-protection device that came into existence in the 1980s. It was also a point of controversy…”