BSA |The Software Alliance) released its 2019 Policy Agenda in early February to facilitate discussion and debate around what they believe to be some of the most pressing issues impacting the global economy. As a leading advocate for the global software industry, BSA points out that the software industry supports 10.5 million jobs and adds over $1 trillion to the U.S. economy alone, and because of its significant impact, it is critical to modernize outdated laws and create new policies that generate economic opportunity.
In their Policy Agenda, BSA emphasized 7 core policy areas where their organization was ready to collaborate with the U.S. Congress and Administration:
Consumer Data Privacy
Smart and Strong Cybersecurity
International Data Agreements and Digital Trade
Law Enforcement Access to Data
Realizing the Potential of Artificial Intelligence
Modern Workforce for the Digital Economy
Intellectual Property Protection
While we support all of these important policy areas, Wibu-Systems is, of course, particularly interested in intellectual property protection where we have focused our technology efforts for 30 years, and more recently, on industrial cybersecurity in the connected environment of the IoT and Industry 4.0.
IP protections enable the research and development that drives innovation. As noted by BSA, software accounts for nearly 20% of all business. R&D and strict policies geared to protecting IP are critical to maintaining this investment. However, BSA’s 2018 Global Software Survey study found that the use of unlicensed software is still widespread, estimating that 37% of software installed on personal computers worldwide is unlicensed. Furthermore, use of unlicensed software greatly increases the opportunities for malware infections, making the cost impact of unlicensed software even greater. Thus, a global awareness and effort to address the issue continues to be of the utmost importance.
The evolution of connected IoT devices is creating a world of smart homes, smart factories, and smart cities. While this connectivity is serving to fuel our economy and improve our quality of life, it has broadened the attack surface for cybersecurity threats to our connected industries, workplaces, and homes. BSA’s cybersecurity recommendations to protect against these threats include:
Establishing risk-based standards for the IoT
Ensuring effective and secure supply chain management
Wibu-Systems Global Marketing Director – IIC Marketing WG Co-Chair
Daniela is a marketing veteran who has dedicated more than twenty years of her career to the service of world-leading IT security vendors. Throughout her journey in this field, she has covered executive positions in international sales, product marketing, and product management and acquired comprehensive knowledge of both digital rights management solutions and authentication technologies. Working from the German headquarters of Wibu-Systems, she is currently leading both corporate and channel marketing activities, innovating penetration strategies, and infusing her multinational team with a holistic mindset.