In addition to the white paper “Customer centric view of best practices in software monetization” that Frost & Sullivan released with the aim of helping software powered businesses to optimize their monetization strategies, their industry analysts have conducted a short webinar series with Wibu-Systems, which consists of two content-rich separate events:
Secure license management at the heart of embedded systems and integrity protection
The embedded device market is several times larger than the B2B software market; even though the adoption of commercial License Management solutions is significantly lower today, this segment is growing fast as software plays a growing role in embedded product.
There are specific security considerations related to the embedded field:
The intellectual property within software is typically a much more critical component for the embedded world, where hardware is often seen as a commodity and the risk of counterfeiting is therefore high. This is countered by ensuring that the software is not executed unless it is properly activated, and in some cases also by ensuring the software is only executed on authorized hardware.
Protection against tampering and data theft in embedded devices can also be a very important issue for reasons of piracy, regulatory compliance or protection of trade secrets. Anti-tamper protection is also necessary to ensure that monetization functions and business rule enforcement functions cannot be disabled or bypassed.
License management layers should ideally provide all three functional aspects – flexible monetization, reliable prevention of counterfeiting and robust protection to ensure the integrity of the software layer is maintained.
Wibu-Systems’ CodeMeter® technology offers software publishers a seamless, scalable and most of all secure platform, providing the most stringent security protocols meant at safeguarding your IP and multiple licensing models that adapt to your distribution channels.
This webinar is loaded with new perspectives from Frost & Sullivan Industry Analysts on the security of embedded systems. As cyber-physical systems are introduced in manufacturing, security and safety become vulnerable under the cyber-attacks to embedded software, machines and plants. See through referenced success stories how Wibu-Systems CodeMeter® can safeguard intellectual property, reinvestments in research and development, and even jobs.
Customer centric view of best practices in software monetization
Software Monetization is the capability to effectively maximize your software revenue by meeting market demands. As such, it is the combination of entitlement management and piracy prevention. The entitlement management is the foundation upon which license management is built. It includes in fact the definition of software SKUs, the definition and the enforcement of license policies, backoffice functions, like license generation, tracking and transaction management, as well as usability functions, like the transfer or the upgrade of licenses, usage auditing and more.
But enforcement implicitly assumes security; security is just but another side of the same coin. And losses from piracy are real: a great deal of software is unlicensed across the whole world; this robs nations of jobs and tax revenues. Moreover competitors using pirated software undercut legitimate licensees, creating a negative feedback loop.
Wibu-Systems’ CodeMeter® technology offers software publishers a seamless, scalable and most of all secure platform, providing the most stringent security protocols meant at safeguarding your IP, and multiple licensing models that adapt to your distribution channels.
This webinar is loaded with new perspectives from Frost & Sullivan Industry Analysts for the growth of your business. Software monetization is the key strategy to grow your top line revenues while controlling bottom line costs. The 3 S’s of Wibu-Systems unveiled: seamless, secure and scalable technology. Real business usages you can apply to increase the strength of your application and multiply licensing models.