Subscription models are enjoying rapidly growing popularity. Software vendors have come to see them as an automatic cash machine, while, for the user, they represent full flexibility in their loyalty to the vendor.
Especially when addressing the B2C market, subscription models have become an imperative. Think of antivirus applications, online games, memberships to online communities, or office applications that we all use year after year and renew on a regular basis. The B2B sector is making steady strides in the same direction.
Not all license and maintenance subscription models are born equal, though. Some applications can be used only for as long as the license right is valid and stop running after the expiry date. Others can still be executed, but won’t give access to additional upgrades or updates that are released after the expiry date of the maintenance contract. CodeMeter can handle both modalities and lets you decide the best option for your own business.
With CodeMeter and CodeMeter License Central, you can set up your subscription model in minutes. And with an e-commerce solution like Cleverbridge or an ERP system like SAP, you can also automatize the back office process and the collection of your revenues.
The key factors for a successful subscription implementation are:
Ease of use for the subscription workflow and the user's interface
Ease of use for the automatic renewal
A pricing point that is proportionate to the perpetual license, for all those ISVs who create both license models